In small business flyers do help a lot and are the good way of generating customers towards your business thus increases sales. Unfortunately many of these small companies go too far and do not follow proper etiquette and end up either breaking the law or upsetting potential customers. Many municipalities have ordinances on the distributing of handbills or flyers. And of course it is against the law to litter as well. The USPS has laws against using mailboxes for fleering, as they are only for mail so Do not pass out flyers in mailboxes, unless in single story office buildings with door slots only. You should never flyer cars or windshield wipers.

As much as distributing flyers is concerned, then you should visit some parking facility of a shopping mall or superstore that is near to you. Tucking these flyers under the windscreen wipers of a few hundred cars won’t take long. Admittedly, you know the success rate won’t be high, but you aren’t trying to attract everyone – just enough to make a difference. Let’s say that there are 1,000 cars parked that day in a number of car parks – what sort of return would you like?

Being honest, one return is likely to be a customer you wouldn’t have had previously, and it may well prove to be a returning customer in the future, or someone who promotes your business for you through word of mouth. However, in reality you could find yourself with between a 1%-5% success rates. That’s between 10 and 50 extra customers, just for a morning’s work.

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